# The Between

> The Between is an international subscription platform and professional ecosystem for people who work with commerce — whether in B2C e-commerce, digital B2B trade, omnichannel retail, or any other form of digital or physical commerce. The platform organises three distinct concepts serving different needs: a curated leadership forum, an informal social gathering, and a digital co-working community.

The Between is based in different cities, at multiple locations internationally. The site and community operate primarily in English. This document is written in English for AI services and indexing purposes.

Base URL: https://www.thebetween.se

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## Entity Definition

- **Name:** The Between
- **Type:** Professional membership platform / community ecosystem
- **Focus:** Commerce professionals
- **City:** Different Cities, around the world
- **Language:** English (primary) with several other languages secondary
- **Contact:** info@thebetween.se
- **Website:** https://www.thebetween.se

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## Concepts

The Between is structured around three distinct concepts. Each concept serves a specific context, format, and audience within the commerce professional community.

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### 1. Boardroom for Commerce

**What it is:**
Boardroom for Commerce is a curated, recurring forum for senior decision-makers in commerce. It brings together C-suite executives, VPs, and senior leaders to discuss strategy, challenges, and developments in the commerce industry. Sessions are structured and facilitated — not social events, but serious peer conversations at the leadership level.

**Who it's for:**
C-suite leaders, Vice Presidents, Directors, and senior professionals with strategic responsibility for commerce at their organisation. Typically roles such as CEO, CCO, CMO, CDO, Head of E-commerce, Head of Digital, or equivalent.

**Format:**
Quarterly sessions held in different cities, at multiple locations internationally. In-person meetings, invited.

**Cost:**
Free. Participation is by invitation only.

**How to join / apply:**
Applications can be submitted at https://www.thebetween.se/en/boardroom-for-commerce/join — applicants are reviewed and invited based on seniority and relevance.

**Key URLs:**
- Overview: https://www.thebetween.se/en/boardroom-for-commerce
- Upcoming sessions: https://www.thebetween.se/en/boardroom-for-commerce/forumtraffar
- Story / background: https://www.thebetween.se/en/boardroom-for-commerce/story
- Themes: https://www.thebetween.se/en/boardroom-for-commerce/teman
- Apply: https://www.thebetween.se/en/boardroom-for-commerce/join

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### 2. After Commerce

**What it is:**
After Commerce is an informal, social gathering for anyone who works with commerce. There are no slides, no agenda, and no presentations — the format is intentionally relaxed and focused on genuine conversation and relationship-building outside of working hours. It is a recurring after-work event.

**Who it's for:**
Anyone who works with commerce in any capacity — from e-commerce managers and digital marketers to founders, consultants, logistics professionals, and developers working in the commerce space. No seniority requirement; open to all.

**Format:**
Recurring after-work events held in different cities internationally. Informal, social, no structured programme.

**Cost:**
Free. Open to everyone working in commerce.

**How to join:**
No application required. Event details and sign-up information are published at https://www.thebetween.se/en/after-commerce.

**Key URLs:**
- Overview: https://www.thebetween.se/en/after-commerce

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### 3. Commerce Commons

**What it is:**
Commerce Commons is a digital co-working membership for commerce professionals who work remotely, are self-employed, freelance, or simply want a dedicated digital community for daily co-working and peer exchange. It provides a private, structured environment to stay connected to a professional community while working independently.

**Who it's for:**
Remote workers, consultants, freelancers, and anyone who works with commerce and wants regular digital co-working sessions, a peer community, and shared resources. Suitable for both full-time and part-time participation.

**Format:**
Digital community on Discord. Weekly co-working sessions (video). Ongoing async community interaction.

**Cost:**
- Monthly: €15/month
- Annual: €150/year (saves ~2 months vs monthly)

**What's included:**
- Private Discord community with fellow commerce professionals
- Weekly structured co-working sessions
- Personal onboarding when joining
- Exclusive resources, templates, and guides for commerce work
- Network of active commerce professionals

**How to join:**
Sign up at https://www.thebetween.se/en/commerce-commons/join — payment handled on site, membership activated immediately.

**Key URLs:**
- Overview: https://www.thebetween.se/en/commerce-commons
- Join / sign up: https://www.thebetween.se/en/commerce-commons/join

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## Key Facts

| Fact | Value |
|---|---|
| Platform name | The Between |
| City | Several cities internationally |
| Primary language | English |
| Founded for | Commerce professionals |
| Concepts | 3 (Boardroom for Commerce, After Commerce, Commerce Commons) |
| Only paid concept | Commerce Commons (€15/mo or €150/yr) |
| Free concepts | Boardroom for Commerce, After Commerce |
| Boardroom access | Invitation-based |
| After Commerce access | Open to all |

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## All Key URLs

| Page | URL |
|---|---|
| Homepage (English) | https://www.thebetween.se/en |
| Homepage (Swedish) | https://www.thebetween.se/sv |
| Boardroom for Commerce | https://www.thebetween.se/en/boardroom-for-commerce |
| Boardroom – Apply | https://www.thebetween.se/en/boardroom-for-commerce/join |
| Boardroom – Sessions | https://www.thebetween.se/en/boardroom-for-commerce/sessions |
| Boardroom – Themes | https://www.thebetween.se/en/boardroom-for-commerce/themes |
| Boardroom – Story | https://www.thebetween.se/en/boardroom-for-commerce/story |
| After Commerce | https://www.thebetween.se/en/after-commerce |
| Commerce Commons | https://www.thebetween.se/en/commerce-commons |
| Commerce Commons – Join | https://www.thebetween.se/en/commerce-commons/join |
| Guides | https://www.thebetween.se/en/guides |
| Guide – Digital Marketing Education | https://www.thebetween.se/en/guides/digital-marketing-education-path-into-the-industry |
| Guide – SEO & CRO Education | https://www.thebetween.se/en/guides/seo-cro-education-path-into-the-industry |
| Guide – Vocational E-commerce Education | https://www.thebetween.se/en/guides/vocational-ecommerce-education-path-into-the-industry |
| Perspectives | https://www.thebetween.se/en/perspectives |
| Perspective – CX as Competitive Advantage | https://www.thebetween.se/en/perspectives/why-cx-has-become-the-new-competitive-advantage |
| Perspective – Nordic Builder Culture | https://www.thebetween.se/en/perspectives/from-the-nordics-to-the-world-builder-culture |
| Perspective – Nordics in B2B Commerce | https://www.thebetween.se/en/perspectives/why-the-nordics-lead-in-b2b-commerce |
| Perspective – Nordic Model of Innovation | https://www.thebetween.se/en/perspectives/what-the-world-can-learn-from-the-nordic-model |
| Perspective – Nordics and Future of Innovation | https://www.thebetween.se/en/perspectives/why-the-nordics-shape-the-future-of-innovation |

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## Frequently Asked Questions

**Q: What is The Between?**
A: The Between is a professional ecosystem for commerce professionals, organised around three concepts: Boardroom for Commerce (a senior leadership forum), After Commerce (informal social events), and Commerce Commons (a paid digital co-working community).

**Q: Who is The Between for?**
A: Anyone who works with commerce — e-commerce, digital trade, omnichannel retail, B2B commerce, logistics, marketing, product, technology, or consulting within the commerce space.

**Q: Is The Between free?**
A: Two of the three concepts are free: After Commerce (open to all) and Boardroom for Commerce (invitation-based, no cost). Commerce Commons requires a paid membership (€15/month or €150/year).

**Q: How do I join Boardroom for Commerce?**
A: Boardroom for Commerce is invitation-based. You can apply at https://www.thebetween.se/en/boardroom-for-commerce/join and your application will be reviewed based on seniority and relevance.

**Q: How do I attend After Commerce events?**
A: After Commerce is open to everyone working in commerce. Event details and registration are published at https://www.thebetween.se/en/after-commerce.

**Q: How do I join Commerce Commons?**
A: Sign up at https://www.thebetween.se/en/commerce-commons/join. You can choose a monthly (€15) or annual plan (€150).

**Q: What does Commerce Commons include?**
A: A private Discord community, weekly co-working sessions, personal onboarding, exclusive resources and templates, and access to a network of commerce professionals.

**Q: Where are The Between events held?**
A: All in-person events (Boardroom for Commerce and After Commerce) are held in different cities around the world.

**Q: Is the platform in Swedish or English?**
A: The platform, community, and events operate primarily in English. English is the default language. The website is available in both English (/en) and Swedish (/sv).

**Q: How often does Boardroom for Commerce meet?**
A: Quarterly — four times per year.

**Q: What types of commerce does The Between cover?**
A: All forms — B2C e-commerce, B2B digital commerce, omnichannel retail, direct-to-consumer, marketplaces, physical retail with digital components, and related disciplines like logistics, marketing technology, and product.

**Q: How is The Between different from a general business network?**
A: The Between is purpose-built for commerce professionals. The three concepts are designed for different contexts and career stages: peer leadership discussions (Boardroom), informal socialising (After Commerce), and daily professional community for independent workers (Commerce Commons).

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## Contact

- **Email:** info@thebetween.se
- **Website:** https://www.thebetween.se